Image Source: YouTube/jeffreestar
Jeffree Star is no stranger to controversy—or cash. From the colorful world of YouTube drama to the backrooms of the beef industry, Star has crafted a business empire that’s as unique as his persona. Many celebrities stick to one lane, but Jeffree Star built massive wealth by blending beauty, branding, and even cattle farming. His story isn’t just about makeup palettes and viral videos—it’s about smart moves, relentless ambition, and calculated risk-taking. Here is everything you need to know about Jeffree Star’s net worth.
Launching Jeffree Star Cosmetics
In 2014, Jeffree Star bet big on himself by launching Jeffree Star Cosmetics. Using his YouTube fame as a marketing platform, he created products that immediately sold out, especially the now-iconic Velour Liquid Lipsticks. Star’s direct-to-consumer model helped him avoid traditional retail pitfalls and keep a bigger slice of profits. His line eventually expanded into eyeshadow palettes, highlighters, and skincare, making Jeffree Star Cosmetics a powerhouse brand. Beauty wasn’t just his passion—it was his golden ticket to financial freedom.
Long before most influencers realized the power of YouTube, Jeffree Star was building a loyal audience. His makeup tutorials, unfiltered personality, and drama-filled feuds attracted millions of viewers (and millions of dollars in ad revenue). Beyond views, YouTube helped him create a personal brand that translated into product sales and sponsorship deals. Jeffree turned every upload into an opportunity to sell his lifestyle—and his cosmetics. When it came to using YouTube for brand building, Star was ahead of the curve.
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While makeup made him rich, merchandising made Jeffree even richer. He capitalized on his fame with branded merchandise like hoodies, mirrors, bags, and accessories. Each product reinforced his empire and deepened fan loyalty, creating multiple streams of income. Limited-edition drops and collaborations created hype and urgency, often selling out in minutes. Jeffree understood early that selling a “lifestyle” was just as important as selling lipstick.
Jeffree Star has never been shy about spending—and making—money in real estate. Over the years, he’s owned several multi-million-dollar homes, including a massive mansion in Hidden Hills, California. These properties weren’t just places to live—they were strategic investments that appreciated in value. Star’s flair for luxury living became part of his brand, and many of his real estate moves brought hefty returns. Diversifying into real estate helped him protect and grow his fortune beyond the beauty world.
Owning Part of the Meat Industry
In a surprising twist, Jeffree Star bought a yak ranch in Wyoming and entered the meat business. Jeffree Star Yak Ranch now sells meat directly to consumers, blending rural entrepreneurship with celebrity marketing. While some fans were shocked, the move was pure business savvy: the livestock and meat industries are consistently profitable. Star used his platform to promote the ranch, turning a passion for ranching into yet another money-making venture. Makeup mogul by day, rancher by night—Star’s business model defies easy labels.
Other Collabs & Partnerships
Jeffree Star’s biggest asset isn’t just his products—it’s his brand. Love him or hate him, people pay attention to Star, and he’s always found ways to monetize that attention. Controversy, reinvention, and headline-grabbing stunts kept him culturally relevant even as YouTube trends shifted. He turned authenticity (even when messy) into marketing gold, maintaining consumer interest for more than a decade. In a crowded influencer market, Jeffree’s personal brand remains one of the strongest and most profitable.
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Instead of partnering with traditional beauty giants, Jeffree Star chose selective collaborations that offered maximum control and profits. Working with brands like Morphe gave him exposure without sacrificing ownership. Partnerships were always done on his terms, keeping brand integrity intact while expanding his reach. These strategic collaborations opened new markets while strengthening his main product lines. Jeffree proved that smart partnerships could scale a brand without diluting it.
Jeffree Star has always had a knack for spotting trends before they explode. Whether it was metallic lipsticks, extreme contouring, or launching skincare at the perfect time, Star stayed one step ahead. His ability to adapt, evolve, and innovate kept fans coming back for more—and kept his bank account growing. Staying ahead isn’t just about luck; it’s about understanding consumer behavior and moving faster than the competition. Star’s instincts kept him relevant in a fickle industry.
What is Jeffree Star’s Net Worth?
Jeffree Star’s net worth is estimated to be a massive $200 million in 2025. As mentioned above, he’s been able to diversify his income and his investments, leading him to accrue a huge fortune. His journey from MySpace musician to beauty mogul to ranch owner proves one thing: fortune favors the bold. By betting on himself, diversifying his income, and never being afraid to pivot, Star built a multimillion-dollar empire that spans makeup bags and ranch gates alike. Whether you admire his hustle or criticize his antics, there’s no denying his business instincts are razor-sharp. In the end, Jeffree Star didn’t just sell products—he sold a story, and millions bought in.
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Amanda Blankenship is the Director of Social Media for District Media. In addition to her duties handling everything social media, she frequently writes for a handful of blogs and loves to share her own personal finance story with others. When she isn’t typing away at her desk, she enjoys spending time with her daughter, husband, and dog. During her free time, you’re likely to find her with her nose in a book, hiking, or playing RPG video games.
