Are you one of the thousands of entrepreneurs who operate a business, but don’t have a website? Saying “yes” to this will automatically mean that you’re missing out on a LOT of opportunities and benefits owning one entail.
In our modern era, people swarm the internet for information – why do you think people are on their computers or smartphones all the time? It’s to look for certain information. More and more people find online transactions to be easier and more accessible, which begs the question – why isn’t your business online right at this very moment?
You will boost your customer base. This is your primary reason for finding new money-making avenues for your business. If used right, a website will undoubtedly help you get more leads and increase your bottom line in the process. A website helps you generate customers not just locally, but worldwide. The internet offers you a global community. With a website, you are making your brand available around the world.
You spend less in advertising. Advertising your business through various forms such as printed media, television, radio or other means is very expensive! And while investing in advertising is vital for a growing and steady business, you don’t want to burn your businesses’ finances on advertising. Having a website allows you to promote your business directly to your audience and at a very cheap or no cost at all.
You are open 24/7/365. Which is to say that your business runs while you sleep, eat, exercise, or play golf. Have you ever experienced needing to turn down some clients because you need to close? Well, this issue doesn’t exist with a website. An e-commerce store, for instance, can be accessed at any time of the day. People will simply look at your site instead of going to your shop because it’s more accessible. This means increased leads and sales for you!
You help the environment. No paper advertisement means hundreds of thousands of happy trees. And while this might not be a top consideration for some to take their business online, it does feel good promoting your business and helping the environment at the same time. There are tons of ways to advertise your products or service through the internet. Along with your website, you can integrate Facebook, Twitter, LinkedIn, Instagram, etc. to boost your reach.
You build loyalty. Any entrepreneur worth his/her salt knows that a returning client is the best client to have. With a website, you can potentially create a loyal following who will buy your products or use your services daily or contractually. Owning a website gives you an opportunity to gain more clients that will help your business flourish.
How to get started on your web presence
Now that you have a clear grasp of some of the benefits a website can bestow on your business, it’s time to follow suit. And it all starts with domain name registration.
When choosing a domain name, take note that you’re basically choosing a company name – it needs a lot of thought and consideration. Follow these quick steps to pick the perfect domain name:
- Make it easy to type
- Keep it short and simple (KISS)
- Use industry keywords
- Make it memorable
- Prefer .com as domain name extension
Registering your domain name
When you’re ready with a list of possible names, the next step is to do a domain name registration from a top online presence service provider like Crazy Domains. Domain name registration officially lets you reserve your chosen web address to yourself before you can start building your website around it and ultimately promoting your brand online. The most crucial thing about a domain name registration is that it gives you recognised identity and personality.
End Note
Your move. Best of luck with your future website!
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