How-to and tutorial videos flood my social media timeline daily. It seems like everyone is interested in learning how to cook this, practice this makeup technique or make their own butter. What is even more surprising to me is the amount of cash people are pulling in from these types of videos.
Take makeup artist Jaclyn Hill, for instance. She has been able to make millions of dollars through her makeup tutorial videos and the makeup deals that followed. You’ve got to wonder how much money you can really make though. The 26-year-old makeup artist is a perfect example of vlogger success though.
So, what is Jaclyn Hill’s net worth and how did she get to be so successful from simple how-to videos?
Jaclyn Hill’s Net Worth
One thing separates Jaclyn Hill from other small-time vloggers out there: branding. She was able to make a name for herself, establish a following and land lucrative deals because of it. Her name on a product immediately makes it more valuable. The ability to do this led Jaclyn Hill’s net worth to climb to $1.5 million.
The major sources of Hill’s net worth are:
- Youtube ads: Hill has 3.2 million Youtube subscribers, more than 260 million views and each of her videos gets about 330,000 clicks. These numbers average out to about $600 per day in Youtube ad revenue for Hill.
- Makeup deal with Becca Cosmetics: The second part of Hill’s income comes from her deal with Becca Cosmetics. She and the makeup company partnered up on a highlighter set and it sold on at Sephora within hours.
Now that you know what Jaclyn Hill’s net worth is and where is comes from, how was she able to pull it all off?
How Did Jaclyn Hill Become So Successful?
In all honesty, Hill became successful because she started her career at a young age and was able to create a following for herself. She started her Youtube channel in 2011 at the age of 21. The focus of the channel was to share how-tos as a professional makeup artist and, as previously discussed, she was able to gain millions of subscribers.
Hill pulls in six figures a year from her Youtube channel alone. That isn’t even taking into consideration the extra cash flow from her husband, drummer Jon Hill, whom she’s been married to since she was 19, or the cash she is raking in from business deals.
Once her Youtube channel blew up, people began to recognize Jaclyn Hill’s name. The more recognizable the name, the more companies want it on their product. After her Youtube channel became so popular Becca Cosmetics jumped on the chance to have Hill’s name on their product. The highlighter palette the 26-year-old produced with the cosmetic company disappeared from the shelves of Sephora within hours of the launch.
The overly positive response to the Becca-Hill partnership has led Hill to even more business opportunities for the young woman moving forward. One thing is for sure though, Jaclyn Hill’s net worth won’t be going anywhere any time soon.