The other night I was catching up on a little TV when an advertisement came on for a credit card company. It was a beautiful ad that had me dreaming of the possibility of being at the next Olympics and every Olympics thereafter with the possibility of winning a trip to every Olympics for the rest of your life. While this may not appeal to all, I love the Olympics and am already planning a trip in our 10 year plan.
But what if I could win a trip? For life?! All I had to do was use my card. Spend money on anything to gain entries. It is just that easy.
Once I snapped out of my daydream I realized what had just happened. The ad made me want to use a card to gain entries in a contest I’d love to win. This has to be an amazing tactic for them. I would love to see that statistics based on increased credit card sales during this sort of promo compared to what is paid off…
Sometimes it’s not a promo. Sometimes credit card ads just make me want a life like theirs. Credit card ads pick at heart strings. Sometimes they’re sexy, sometimes they’re mushy but they’re always emotional.
Should credit card companies be able to play on emotions to get someone in a weakness to use their product given the current financial crises we face?
Obviously the answer is yes, it’s a free nation and they can do whatever the want but I do think for every credit card ad there should be another ad explaining the consequence of credit card abuse. That using that card won’t actually make you a sexy model or live like a millionaire.
It is SO easy to pretend that credit cards will just give you a life you want. It’s much easier than accepting the life you want will require years of hard work.
No one can take blame for unnecessary household debt other than oneself but advertising makes it clear how easy it is to fall into this trap!
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