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When it comes to celebrity side hustles, alcohol brands are the new gold rush. From tequila to wine to whiskey, it feels like every A-lister has a bottle with their name slapped on it. But just because a celebrity is good at acting, singing, or throwing a touchdown doesn’t automatically mean they’re good at making booze. Some of these bottles are shockingly delicious—others, not so much. Let’s dive into 10 celebrity-owned alcohol brands and find out which ones are actually worth popping open.
1. Casamigos Tequila — George Clooney
George Clooney co-founded Casamigos Tequila, and it quickly became one of the biggest success stories in celebrity alcohol ventures. Clooney and his partners eventually sold the brand for a staggering $1 billion, but the quality stayed consistent. Casamigos offers a smooth, slightly sweet profile that tequila lovers genuinely enjoy, even without the Clooney connection. Whether you’re sipping it neat or mixing a margarita, it rarely disappoints. Casamigos earns a solid thumbs-up for being more than just a pretty celebrity label.
2. Aviation Gin — Ryan Reynolds
Ryan Reynolds brings his signature wit to Aviation Gin, but it’s not just a marketing gimmick—it’s actually a great product. Aviation is a softer, more approachable gin that even non-gin drinkers find inviting. It’s floral, slightly sweet, and doesn’t have the harsh bite that turns people away from traditional gins. Reynolds is heavily involved in the branding, but the spirit itself stands on its own. Aviation Gin is easily one of the better celebrity alcohol brands out there.
3. 818 Tequila — Kendall Jenner
Kendall Jenner’s 818 Tequila debuted with massive fanfare and no shortage of controversy. While the packaging is sleek and the marketing savvy, the tequila itself has received mixed reviews. Critics argue it lacks depth and authenticity compared to premium tequilas from long-established distilleries. Some casual drinkers enjoy its smoothness, but tequila purists generally pass. Overall, 818 feels like it prioritizes trendiness over true craftsmanship.
4. Cincoro Tequila — Michael Jordan
Basketball legend Michael Jordan entered the tequila game with Cincoro, aiming for ultra-premium status. The result? A rich, complex tequila that justifies its high price tag (if you’re willing to splurge). Notes of vanilla, caramel, and spice make it feel luxurious on the palate. Cincoro shines particularly in its añejo and extra añejo varieties, where aging adds serious flavor. It’s a slam dunk for those who appreciate fine tequila.
5. Maison No. 9 Rosé — Post Malone
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Post Malone surprised many when he launched Maison No. 9 Rosé, a delicate pink wine from France’s Provence region. It’s light, crisp, and refreshingly dry—qualities that make it perfect for a summer afternoon. The bottle itself is sleek and Instagram-friendly, but the contents deserve just as much attention. Wine lovers agree that Maison No. 9 isn’t just a novelty; it’s a legitimately enjoyable rosé. Post Malone proves you shouldn’t judge a book—or a wine—by its cover.
6. Teremana Tequila — Dwayne “The Rock” Johnson
When The Rock does something, he goes big, and Teremana Tequila is no exception. Marketed as a “Tequila of the People,” Teremana is surprisingly affordable without sacrificing quality. It’s smooth, clean, and perfect for sipping or mixing, making it a hit with casual drinkers and tequila aficionados alike. Johnson frequently promotes it on his social media, but the product lives up to the hype. Teremana stands tall among celebrity-owned alcohol brands.
7. Ace of Spades Champagne — Jay-Z
Jay-Z’s Ace of Spades Champagne is synonymous with luxury—and with a hefty price tag to match. Produced by the French house Armand de Brignac, the champagne is rich, flavorful, and undeniably fancy. It’s the kind of bottle that signals celebration at the highest level. While it may be out of most people’s everyday budget, it delivers the prestige and taste you’d expect. Jay-Z didn’t just put his name on this one; he elevated it to icon status.
8. Wild Turkey Longbranch — Matthew McConaughey
Matthew McConaughey’s partnership with Wild Turkey resulted in Longbranch, a Kentucky bourbon with a Texas twist. It’s refined with oak and mesquite charcoal, giving it a slightly smoky flavor profile. The bourbon is smooth, approachable, and carries just enough complexity to keep things interesting. Whether you’re a whiskey novice or a seasoned sipper, Longbranch has something to offer. Alright, alright, alright—it’s definitely worth a try.
9. Miraval Rosé — Brad Pitt and Angelina Jolie
Before their split, Brad Pitt and Angelina Jolie co-created Miraval Rosé at their French estate. Even today, the wine remains a fan favorite for its balance of fruitiness, minerality, and crispness. It’s a crowd-pleasing wine that holds its own against non-celebrity competitors in the rosé category. Sophisticated but not stuffy, it works for everything from brunches to beach days. The star power may have launched it, but quality keeps it thriving.
10. Virginia Black Whiskey — Drake
Drake’s Virginia Black Whiskey promises “decadence,” but does it deliver? The stylish bottle looks great on a shelf, but the whiskey inside gets mixed reviews. It’s sweeter than traditional whiskey, making it more approachable to casual drinkers but less satisfying for whiskey purists. Still, it’s a fun, flashy option for fans of the rapper or those who prefer a smoother sip. In the end, Virginia Black is more about style than substance—but sometimes that’s exactly the vibe you’re looking for.
Which Celebrity Booze Would You Actually Try?
Celebrity alcohol brands are everywhere, but as you can see, not all are created equal. Some celebs genuinely invest in quality products, while others lean hard into the marketing glitz. Whether you’re picking up a bottle for the name or the taste, it pays to know what you’re actually getting. Next time you’re at the liquor store, maybe give one of these truly good picks a chance. Who knows—you might just discover your new go-to drink, celebrity endorsement or not!
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